Newspapers Bend Over Backwards In Praise Of Twitter

I have been scratching my head the last few days numerous times because of all the Google News alerts about the established news media’s interest in China Twitters.

I am the proud possessor of some sort of Iphone (an Orange SPV C550 - fell in the water twice, blowdried it twice, still works fine) and have emails coming to me via this thing the whole day, wherever I am.

The reason I am mentioning my phone is because mobility very important in reporting these days. The situation in China underscores this. But it’s not the first time this year that Chinese grassroots efforts have prompted me to keep my phone powered up the whole time. When the protests in Tibet broke out recently, I was hugely impressed at the efforts of a few Twitterers in China to tell the outside world was was going on and created a Google News alert to read the latest news stories citing them. On my IPhone. Hoping to sympathize with their blood in the streets reports from the safety of my back garden. You know the feeling that spurs such interests. It’s a mixture between toys for girlz and a craving for new adventure that’s ever so justified because it inspires real work activity too.

I had expected a flurry of newspaper reports about the Chinese/Tibetan Twitters but somehow the news remained slow. So to help the effort along a bit, I wrote a blog post outlining some helpful hints by the Chinese/Tibetan Twitterers to Western editors wishing to get in contact with them and their cronies.

I copied and pasted the blog post into an email to be sent out to 200 editors around the globe. The next days, not a single response. Also virtually no Google news alerts about the Chinese Tibetan Twitter activists. I guess it was due to the success of the Chinese authorities fooling journalists taking them on a trip to China to show how things work the Chinese way.

Those that went on the trip were mainly reporters working for tiny news organizations who promised not to break the hugely irrational rules the Chinese imposed. The trickery is interpreted by the Chinese as implicit approval of their censorship. Let’s hope this will firmly have been relegated to the annals of history by the time the Olympics are finished.

Here at ReporTwitters we’re watching out with a keen eye for that news development that will convince editors of the glorious merits of Twitter as a reporting tool. The proverbial ‘big break’ for reporTwitters will have to be something that will lead editors to adopt technology tracing down any twitter user anywhere and get them to report back to the newspaper. Within the space of five minutes.

It is very difficult marketing such a service to editors by means of mailshots or a one size fits all soap box message because every newspaperhas their own peculiar online strategy. All the more reason to focus on big events and rely on this self evidence.

This might have been what’s happened over the last few days during the Chinese earthquake. The incessant newspaper reports praising of the role of Twitter in covering the Chinese earthquake are however somewhat baffling.

Some people analyzing the Twitter obsession with the Chinese earthquake attribute a lot of it to Robert Scoble. This top Twitter user in terms of followers dedicated plenty of attention to the disaster. Not without reason; the earthquake was reported on Twitter before it was reported anywhere else. That’s a big deal in itself. But the Scoble effect established or underpinned some very interesting dynamics which center all around authority and individuals.

I at first was inclined to believe this to be rather bad news. Thinking ReporTwitters to be doomed because the mechanisms of what’s agenda setting and what not are hardly any different from what determines what makes news in the newspapers themselves. I had been hoping that a big event itself would dictate what’s newsworthy and even though I like Scoble and value his opinion, I dreaded the Scoble effect.

But what is all the more surprising to me now is that newspapers don’t stop producing articles about Twitter’s role in the Chinese earthquake coverage. And singing its praises! True, Twitter is an emergency tool at its very roots, and it’s consoling that it’s obviously strongest in its original function.

I wonder if the event will lead to a renewed interest in using Twitter in newspaper reporting. Perhaps the needs that modern newspapers are meant to have for a direct connection with readers is slowly evaporating as more and more online activities go underway. Some newspaper reporters themselves are taking on new reporting styles very similar to your off beat Twitter witness. Take for instance the Guardian’s Matthew Weaver’s report on the Chinese earthquake.

Rather than getting in touch with grassroots reporters, something online newsventures like Ohme are banking on, newspapers are taking to facilitating their own staff with the tools and tell them to adopt new reporting styles that are even quirkier than the online manifestationings of popular individuals.

In the next few days I will be making an inventory of the newspapers comments on how useful Twitter is and compare it with their online plans. Hopefully that will yield some rational inspiration for what moves to make next.

What To Do When You’re A Reporter Wishing To Tout Your Expertise

It doesn’t often happen that reporters are stuck for subjects to write about, but as the online world increasingly harnesses us to be equipped with magnificent tools for just about every thinkable situation it should come as no surprise that there are dedicated websites sourcing inspiration.

To find expert academics on any topic, try ExpertSources. I have tried and tested these people with much satisfaction, both on the quality of the experts (most of them are people that have PHd’s in just that obscurest of issues that you happen to wonder about on a blue Monday morning) and the swiftness of the service. All the experts signed up there are eager for press citations and have consented to answering journalist queries as fast as they can - that’s why.
Journalists themselves can of course also sign up as experts.

Same goes for a motivational speaker website called TheRightAddress, also a UK based service. It offers an impressive roster of speakers whose bios are an inspiration to read. The list contains an Olympic Gold medalist, a former EasyJet marketing director, the jungle explorer Benedict Allen, Phil Ashby, who’s marketed as a genuine hero, scores of business people and there’s even an environment professor.

You can either book a motivational speaker directly or add them to your wishlist. I checked to see if there were any writers or journalists in the directory and found only a few broadcast personalities. This is where TheRightAddress is outstanding though. It provides very helpful advice to determine what kind of speaker you actually are after. If you follow the pointers, this lands you not with a one size fits all personality but rather with a person whose life experiences make them tailored to your audience perfectly.

That is not to say that reporters with some track record to speak of shouldn’t sign up. The rewards are handsome; therightaddress charges around GBP750 to 1,000 per event and I would imagine that a sizeable portion of that goes to the speaker. No mean feat for a bit of decent work and a networking opportunity that’s healthily challenging.

Newspaper Editors Answer Questions About The Future Of Journalism

The Editor’s Weblog is publishing impressive interviews with an lengthy list of newspaper editors about the future of journalism. Issues discussed include the impact of the digital revolution on journalism, the rise of reader participation in news coverage and the question whether print newspapers are likely to survive until after 2014.

Among the editors interviewed are
- The New York Times - Jonathan Landman (US)
- Financial Times (UK)
- Washington Post - Jim Brady (US)
- Globe & Mail - Ed Greenspon (Canada)
- Gazeta Wyborcza - Jaroslaw Kurski (Poland)
- The Hindustan Times - Pankaj Paul (India)
- The Age / Fairfax - Mike van Niekerk (Australia)
- The Nation - Pana Janviroj (Thailand)
- Punch (Nigeria)
- Gulf News - Abdul Hamid Ahmad (UAE)

It is hard to determine the trends without generalising to the beyonds and that is why I recommend you read the interviews separately. They provide key insights from the myth busters who themselves are increasingly misunderstood.

Free Proofreading Services At Puffread

The beauty of online web2.0 writing projects is that many start out as unpaid collaborations and turn into profitable businesses in no time. A proofreading service called Puffread.com is worth checking out for both its high quality services and its business model.

Writers can submit articles to Puffread for free and paid proofreading services. The quality of the free deal is excellent because of Puffread’s brilliant business model which allows voluntary proofreaders to progress to paid editing assignments. That means that the proofreaders will try their utmost to achieve a consistent zero errors track record. Writers can have their articles proofread by more than one proofreader, all for free. Or if you still feel iffy, you can simply submit your work to the professional section and just pay up.

puffread.png

Google To Organize Human Ignorance

This isn’t this year’s April fools joke. Google CEO Eric Schmidt a few hours ago announced the company’s plans to organize all human ignorance. The project is touted to be a computational task that can only be feasibly undertaken by Google. When it’s completed Google users will know automatically because next to the ‘I’m Feeling Lucky’ button on the search option will be a button which reads ‘I’m Feeling Ignorant’.

At a recent press conference, Schmidt said he’d asked the Google engineers to think of the largest project they would be able to undertake. Several engineers apparently answered that organizing human ignorance is a task no other company could undertake. “Admittedly, human ignorance is vast — perhaps unlimited – but our goal is to organize all of it. Consistent with our mobile strategy, we aim to provide anytime, anywhere ignorance”, Schmidt told reporters.

Google has already tested the scales here, organizing only a small portion of human ignorance. Turned out it’s not going to be a mean feat. “The process so strained our servers that they melted the steel shelves they sit on. We had to take the servers off-line to cool them down”. Schmidt said.

The advantages that this leap in the dark offers are manifold. If a person were embarking on a particular task they could use the Google created repository to map out a path of enlightenment. “Students young and old can expose themselves to ignorance on a scale never before imagined. People will be able to walk around ignorant. Dazed and ignorant. In any country. At any time”, reports PC World.

Schmidt said he’s positive that there’s no other company competing on this front. “I can say with confidence that we know of no other company undertaking this task.”

News Items For Twittering Reporters

Coveritlive - Live Blogging In Action!

How Do You Measure ‘Conversation’? Adweek Asked The Top Experts

A new article in Adweek describes advertising executives’ opinions on the value of ‘conversation’. The word Twitter was ominously absent throughout the article but nevertheless a goldmine of information was unveiled about how the top ad agencies deal with the more abstract forms of chattering; the interactions taking place on social networks like MySpace and Facebook. If you don’t have a lot of time, read these answers by agencies quoted to the question “How Do You Measure Conversation?” The full article is here.

Clickable: “[Conversational marketing measurement]’s still in its infancy. Marketers are trying to bridge the divide of what the metrics mean and then put them into action.”

Google: Is finding it hard to run effective ads in social media. The company signed a deal in August 2006 to run search and contextual ads on MySpace.

Fox Interactive Media: “We’ve taken a step backwards with people talking about click-through rates.”

ComScore-Starcom: “Frequent ad clickers aren’t the best customers.”

MySpace/Carat: Quantify the extra value advertisers get from campaigns that combine traditional banner ads with community pages that include downloadable content that can spread virally through the site. Measurement of ad exposures/clicks (the traditional method) plus data on visits to community pages, time spent there, whether visitors watched a video or embedded a piece of content in their page, tracking the pass-along rate for pieces of portable content, to one degree. Outcome thus far: More than half the value of MySpace campaigns comes from letting users download wallpaper, embed videos and add brands as ‘friends’ (endorsements outweighin the effect on consumers from standard ad messaging).

Deep Focus: Loosening up the criteria; counting up clicks, visits, pass-alongs and other data, but leave room for more qualitative gauges that may not fit neatly into a spreadsheet. MySpace and other places have a predicament: Social media is not a short-term play like ad campaigns that launch and nearly immediately begin losing value. A well-executed social media campaign reverses this trend, increasing its worth as time elapses and communities grow. A new type measurement was added, called “cause-and-effect”/”dynamic” measurement. One key metric from the effort: T-shirts. The community began asking for show merchandise. Deep Focus responded by designing downloadable decals, the most popular of which became the show’s official T-shirt.

Nielsen Buzzmetrics: “Social media measurement is like radar”. “You can’t fly a plane without radar. The question is how much radar do you need.” The challenge is conversations that cut across organizational silos.

TNS Media Intelligence/Cymfony: No one set of metrics can apply to such a diverse set of constituencies, and it’s highly unlikely that the incumbent measuring methods 100% cover the consumer base. “The big issue is do any of these metrics relate to the real world?”

Radian6: “The online ad world has page views, impressions and clicks. That kind of thing doesn’t exist yet in social media.”

ReporTwitters Participates In The Color Games!

Forget scalability in Twitter. Scalability is decided by people trying to create a structure. But Twitter is all about self-assembling. It’s an eco sphere. How better to organize members who know themselves they are tiny ants by having them fight color wars in teams?

Someone had to think of transferring this popular bonding game played in summer camps onto Twitter. That someone was Zefrank, a blogger/twitter user backed by a team of programmers, ready to create online versions of ‘tug of war’, a flickr based ’scavenger hunt’ etc.

He sent three tweets out, which soon became memes that traveled throughout the Twitter-o-sphere:

“Good Morning! As you can see, i am now a member of the blue team!”

and

“What team are you on? don’t make up some imaginary team either…for God’s sake the color wars are coming!”

and

“The first colorwar challenge has begun: http://colorwar2008.com/”

That last link lands you on the ColorGames website on which he outlines what it’s all about. Guess what, the game was materializing as he reported back, with various teams forming, some of which are hundreds of players deep. I have entered the reporTwitter newsroom as an official team. We’re called the Newsroom Team, remember that and make sure you signed up as a follower of the Newsroom! (Of the 80+ reporTwitter members, only 54 are following the Newsroom tweet.)

These are the teams and their follower numbers:

@veryGreenTeam - 774
@BlueTeam - 289
@OrangeTeam - 232
@Redteam - 159
@YellowTeam - 127
@FF1CAEteam - 164
@GoldTeam - 199
@Offwhiteteam - 95
@Plaidteam - 119
@Noteam - 176
@Fuchsia - 55
@TeamClear - 102
@PinkTeamgo - 27
@Whiteteam - 40
@Purple - 86
@StripeTeam - 35
@PuceTeam - 26
@rainbowteam - 101
@blackwatchteam - 59
@GammaRayTeam - 5
@ChartreuseTeam - 48
@greenredteam - 49
@BrownTeam - 19
@TeamTransparent - 53
@PussyPinkTeam - 145
@sepiateam - 16
@seethruteam - 6
@meatteam - 53
@Teamcoffee - 31

First goal of course is to get as many followers as possible. The first challenge for Color Wars contestants: take a photo of yourself, by midnight EST Monday, throwing either “rock”, “paper” or “scissors” and post it on the Colorwars website.

The thing is catching on, with plenty of Facebookish reactions. Various authoritative people expressing their color affiliations. The crowd at Mashable for instance asked its readers what team it should tell its 4,000 followers to back. In a post entitled “Mashable Can Bring Peace to Twitter” the guys ask their readers which team they should endorse and based on the responses, they decided to endorse the VeryGreenTeam. That was the direct result of intense lobbying by members of that team.

The first challenge, submitting a Flickr-uploaded photo of yourself enacting scissors or paper or stone, should be easy. Any takers, it’s easiest to message other members using the Newsroom Tweet. Simply go to www.twitter.com/newsroom. The password is Novatwitter. Let’s make a go of this.

Embeddable Newspaper Content - Its Slow Take Off

The established media is not participating in the bonanza of online audience-building tools to the extent that everyone that has only a vague idea of brand loyalty would expect. There are many theories about why this is; newspapers live in the false supposition that they are selfsustained news entities, most people say. The physical papers themselves don’t come with clickable links. It’s why the rise of ‘links journalism’ is something that’s only becoming a firm trend now. If it had been on every newspaper’s agenda ten years ago we’d witness a different press now, likely.

You can single out many more reasons why newspapers are behind on online media. Truth of the matter is that it’s not often that you see newspaper content syndication deals that are any good. Google’s news distribution on Facebook will no doubt set a trend, but hey it’s taken too long for such an obvious development to materialize. Embeddable content is rising the pan out but where are the newspapers?

It can’t be the lack of programming skills. Tools are very simple. Look at the box below. It was created by Anil Dash who writes Dashes.com, a blog about making culture. Dash is a self professed obsessant over embedded objects that find their way into other blogs’ content by copying and pasting. He created the box by providing a YouTube like code snippet. Read his post - be impressed with the high visibility of the comments and see if you ought to tell your boss about this!